MISSION:
To promote the purchase of dairy products through advertising, merchandising, research, public relations, and nutrition education; and, to comply with the intent of SDCL 40-31.

	ACTUAL FY 2002	ACTUAL FY 2003	BUDGETED FY 2004	REQUESTED FY 2005	GOVERNOR'S RECOMMENDED FY 2005	RECOMMENDED INC/(DEC) FY 2005
FUNDING SOURCE:
General Funds	$0	$0	$0	$0	$0	$0
Federal Funds	0	0	0	0	0	0
Other Funds	1,480,314	1,196,616	1,275,917	1,250,343	1,250,343	(25,574)
Total	$1,480,314	$1,196,616	$1,275,917	$1,250,343	$1,250,343	($25,574)
EXPENDITURE DETAIL:
Personal Services	$0	$0	$0	$0	$0	$0
Operating Expenses	1,480,314	1,196,616	1,275,917	1,250,343	1,250,343	(25,574)
Total	$1,480,314	$1,196,616	$1,275,917	$1,250,343	$1,250,343	($25,574)
Staffing Level FTE:	0.0	0.0	0.0	0.0	0.0	0.0

	ACTUAL FY 2002	ACTUAL FY 2003	ESTIMATED FY 2004	ESTIMATED FY 2005
REVENUES:
Dairy Assessment	$1,265,227	$1,233,037	$1,250,000	$1,250,000
Investment Council Interest	26,187	6,446	6,500	6,500
Miscellaneous	25	0	25	25
Total	$1,291,439	$1,239,483	$1,256,525	$1,256,525
PERFORMANCE INDICATORS:
Analyze and Review:
TV Station Rating	11
Radio Station Survey Data	36
Billboards	3
Newspapers	11
Statewide Demographic Data	Annual
Sales Promotions	10
Commercial Sales (Billions Lbs.)	142
TRP's (Total Rating Points)		3,369	3,300	3,300

generated 12/01/03 10:12:50 AM