MISSION:
To promote and increase the level of tourism business and related employment by working together with businesses, other areas of government, and regional groups to market and promote the state’s natural resources, culture, attractions, history and its people as an integrated part of economic development.

	ACTUAL FY 2002	ACTUAL FY 2003	BUDGETED FY 2004	REQUESTED FY 2005	GOVERNOR'S RECOMMENDED FY 2005	RECOMMENDED INC/(DEC) FY 2005
FUNDING SOURCE:
General Funds	$0	$0	$0	$0	$0	$0
Federal Funds	0	0	0	0	0	0
Other Funds	6,139,686	6,668,117	6,706,483	7,286,483	7,346,483	640,000
Total	$6,139,686	$6,668,117	$6,706,483	$7,286,483	$7,346,483	$640,000
EXPENDITURE DETAIL:
Personal Services	$997,149	$1,040,182	$1,142,039	$1,142,039	$1,142,039	$0
Operating Expenses	5,142,537	5,627,934	5,564,444	6,144,444	6,204,444	640,000
Total	$6,139,686	$6,668,117	$6,706,483	$7,286,483	$7,346,483	$640,000
Staffing Level FTE:	23.0	23.6	24.8	24.8	24.8	0.0

	ACTUAL FY 2002	ACTUAL FY 2003	ESTIMATED FY 2004	ESTIMATED FY 2005
REVENUES:
Promotion Tax	$3,742,625	$4,090,722	$4,331,231	$4,576,127
Gaming	1,933,612	2,057,170	2,117,748	2,181,731
Co-op Revolving	543,671	454,083	445,000	500,000
Investment Council Interest	112,006	86,391	83,419	89,500
Total	$6,331,914	$6,688,366	$6,977,398	$7,347,358
PERFORMANCE INDICATORS:
Tourism's Impact on South Dakota:	Calendar 2001	Calendar 2002	Calendar 2003	Calendar 2004
Impact on Economy (Billions)	$1.50	$1.66	$1.73	$1.80
Visitor Spending (Millions)	$601.3	$662.8	$665.5	$668.2
Visitor Industry Employment	28,885	31,022	32,263	33,554
Tourism Programs:	Actual FY2002	Estimated FY2003	Estimated FY2004	Estimated FY2005
New Worldwide Web	155	135	140	150
Spring Giant Step/Great Getaway	35/33	36/42	36/42	36/42
Group Tour/Group Tour Planner Directory	21/0	22/149	22/0	22/149
Fall Giant Step/Great Getaways	35/38	35/34	36/36	36/36
Web and Online Package Promotions	148	110	120	130
Winter Promotion/Annual Conference	30/55	18/66	20/70	24/70
Great Events Campaigns	14	14	14	14
Publicity Campaigns	$4.8M	$4.5M	$4.8M	$5.0M
(Value of Free Domestic Media Obtained
via Press Releases, Familiarization
Tours, Satellite Feeds, and Hostings)
AAA Travel/Information Center Counselors	4/46	7/40	15/40	15/40
Adventure Travel Guide	0	162	0	170
Indian Art and Reservation Guide	0	292	0	500
Web Visitor Services Directory	4,265	4,429	4,600	4,750
Travel News Television	105	102	110	115
Hunting/Fishing Outfitters Guide	196	200	200	210
Visitors Served:
Vacation Guide Distribution	275,625	285,625	285,625	300,000
Lewis and Clark Brochure Distribution	56,400	400,000	100,000	50,000

generated 12/01/03 10:14:59 AM