MISSION:
To promote and increase the level of tourism business and related employment by working together with businesses, other areas of government, and regional groups to market and promote the state’s natural resources, culture, attractions, history and its people as an integrated part of economic development.

	ACTUAL FY 2003	ACTUAL FY 2004	BUDGETED FY 2005	REQUESTED FY 2006	GOVERNOR'S RECOMMENDED FY 2006	RECOMMENDED INC/(DEC) FY 2006
FUNDING SOURCE:
General Funds	$0	$0	$0	$0	$0	$0
Federal Funds	0	0	0	0	0	0
Other Funds	6,668,117	7,817,159	7,380,097	8,179,240	8,179,240	799,143
Total	$6,668,117	$7,817,159	$7,380,097	$8,179,240	$8,179,240	$799,143
EXPENDITURE DETAIL:
Personal Services	$1,040,183	$1,054,271	$1,175,653	$1,175,653	$1,175,653	$0
Operating Expenses	5,627,935	6,762,889	6,204,444	7,003,587	7,003,587	799,143
Total	$6,668,117	$7,817,159	$7,380,097	$8,179,240	$8,179,240	$799,143
Staffing Level FTE:	23.6	21.5	24.8	24.8	24.8	0.0

	ACTUAL FY 2003	ACTUAL FY 2004	ESTIMATED FY 2005	ESTIMATED FY 2006
REVENUES:
Promotion Tax	$4,090,722	$4,306,029	$4,564,773	$4,784,986
Gaming	2,057,170	2,259,355	2,542,139	2,843,415
Co-op Revolving	454,083	449,476	500,000	450,000
Investment Council Interest	86,391	83,419	92,428	100,839
Total	$6,688,366	$7,098,279	$7,699,340	$8,179,240
PERFORMANCE INDICATORS:
Tourism's Impact on South Dakota:	Calendar 2002	Calendar 2003	Calendar 2004	Calendar 2005
Impact on Economy (Billions)	$1.66	$1.75	$1.88	$1.98
Visitor Spending (Millions)	$662.8	$698.0	$754.2	$790.9
Visitor Industry Employment	31,022	31,828	32,624	33,440
Tourism Programs:	Estimated FY2003	Estimated FY2004	Estimated FY2005	Estimated FY2006
New Worldwide Web	135	131	140	150
Spring Giant Step/Great Getaway	36/42	36/38	36/40	36/40
Group Tour/Group Tour Planner Directory	22/149	22/0	20/158	20/0
Fall Giant Step/Great Getaways	35/34	36/36	36/36	36/38
Web and Online Package Promotions	124	250	275	275
Winter Promotion/Annual Conference	18/68	1/55	1/50	1/50
Great Events Campaigns	14	14	9	9
Publicity Campaigns/International Press	$4.5M/$1.4M	$4.1M/$1.95M	$4.5M/$2.14M	$4.7M/$2.35M
(Value of Free Domestic Media Obtained
via Press Releases, Familiarization
Tours, Satellite Feeds, and Hostings)
AAA Travel/Information Center Counselors	7/40	22/62	20/55	20/55
Adventure Travel Guide	162	0	165	0
Indian Art and Reservation Guide	292	344	350	400
Web Visitor Services Directory	4,429	4,794	5,000	5,200
Travel News Television	102	110	115	115
Hunting/Fishing Outfitters Guide	200	200	246	260
Visitors Served:
Vacation Guide Distribution	325,000	289,825	300,000	305,000
Lewis and Clark Brochure Distribution	400,000	60,750	50,000	30,000

generated 12/06/04 03:45:02 PM