|
GOVERNOR'S RECOMMENDED FY 2010 BUDGET |
MISSION:
To promote and increase the level of tourism business and related employment by working together with businesses, other areas of government, and regional groups to market and promote the state’s natural resources, culture, attractions, history and its people as an integrated part of economic development.
ACTUAL
FY 2007ACTUAL
FY 2008BUDGETED
FY 2009REQUESTED
FY 2010GOVERNOR'S RECOMMENDED
FY 2010RECOMMENDED INC/(DEC)
FY 2010
FUNDING SOURCE:
General Funds
$0
$2,000,000
$2,000,000
$2,000,000
$2,000,000
$0
Federal Funds
0
0
0
0
0
0
Other Funds
8,337,321
9,252,996
9,662,349
10,539,087
10,561,301
898,952
Total
$8,337,321
$11,252,996
$11,662,349
$12,539,087
$12,561,301
$898,952
EXPENDITURE DETAIL:
Personal Services
$1,062,193
$1,219,869
$1,325,314
$1,325,314
$1,347,528
$22,214
Operating Expenses
7,275,128
10,033,127
10,337,035
11,213,773
11,213,773
876,738
Total
$8,337,321
$11,252,996
$11,662,349
$12,539,087
$12,561,301
$898,952
Staffing Level FTE:
20.8
22.6
23.8
23.8
23.8
0.0
| ACTUAL FY 2007 |
ACTUAL FY 2008 |
ESTIMATED FY 2009 |
ESTIMATED FY 2010 |
|
| REVENUES: | ||||
| Promotion Tax | $5,121,502 | $5,667,452 | $6,005,589 | $6,427,550 |
| Gaming | 2,936,340 | 3,173,726 | 3,382,919 | 3,628,537 |
| Co-op Revolving | 330,493 | 534,377 | 450,000 | 450,000 |
| Investment Council Interest | 31,139 | 33,023 | 33,000 | 33,000 |
| Total |
$8,419,474 |
$9,408,578 |
$9,871,508 |
$10,539,087 |
| PERFORMANCE INDICATORS: | ||||
| Tourism's Impact on South Dakota: | Calendar Year | Calendar Year | Calendar Year | Calendar Year |
| Impact on Economy (Billions) | $2.35 | $2.54 | $2.74 | $2.96 |
| Visitor Spending (Millions) | $941.1 | $1,016.5 | $1,097.7 | $1.2 |
| Visitor Industry Employment | 34,621 | 35,313 | 36,019 | 36,739 |
| Tourism Programs: | Fiscal Year 2007 | Fiscal Year 2008 | Fiscal Year 2009 | Fiscal Year 2010 |
| Giant Step Magazine Advertising | 40 | 36 | 40 | 40 |
| Group Tour Ads/Group Tour Planner Directory | 18/150 | 18/0 | 18/174 | 18/0 |
| Spring/Fall Great Getaways Newspaper Advertising | 36/25 | 40/30 | 50/30 | 50/36 |
| Hot Deals | 250 | 87 | 100 | 100 |
| Winter Promotion Coop/Annual Conference | 2/112 | 2/115 | 2/110 | 2/115 |
| Great Events Campaigns | 4 | 5 | 5 | 5 |
| Travelsd.com Online Package Promotions | 237 | 231 | 250 | 275 |
| Publicity Campaigns/International Press | $4.7M/$2.9M | $3.8M/$2.4M | $4M/$2.4M | $4.2M/$2.4M |
| (Value of Free Domestic Media Obtained via | ||||
| Press Releases, Familiarization Tours, | ||||
| Satellite Feeds, and Hostings) | ||||
| Film/Movie | 21 | 14 | 5 | 6 |
| Department Paid Offerings | ||||
| Calendar of Events (FREE) | 765 | 661 | 700 | 740 |
| Adventure Travel Guide (FREE) | 278 | 189 | 200 | 200 |
| Native South Dakota-Dakota,Lakota,Nakota | 388 | 387 | 400 | 410 |
| Web Visitor Services Directory (FREE) | 5,051 | 5,225 | 5,240 | 5,250 |
| Visitors Served: | ||||
| Inquiries (Phone, Mail, Electronic) | 158,677 | 168,900 | 181,668 | 194,300 |
| Travelsmart E-mail Subscribers | 212,000 | 169,784 | 296,900 | 365,000 |
| Interstate Information Center Visits | 210,000 | 316,783 | 350,000 | 375,000 |