|
GOVERNOR'S RECOMMENDED FY 2011 BUDGET |
MISSION:
To promote and increase the level of tourism business and related employment by working together with businesses, other areas of government, and regional groups to market and promote the state’s natural resources, culture, attractions, history and its people as an integrated part of economic development.
ACTUAL
FY 2008ACTUAL
FY 2009BUDGETED
FY 2010REQUESTED
FY 2011GOVERNOR'S RECOMMENDED
FY 2011RECOMMENDED INC/(DEC)
FY 2011
FUNDING SOURCE:
General Funds
$2,000,000
$2,000,000
$0
$0
$0
$0
Federal Funds
0
0
0
0
0
0
Other Funds
9,252,996
9,700,968
11,375,928
11,713,850
11,834,564
458,636
Total
$11,252,996
$11,700,968
$11,375,928
$11,713,850
$11,834,564
$458,636
EXPENDITURE DETAIL:
Personal Services
$1,219,869
$1,280,572
$1,325,314
$1,325,314
$1,289,583
($35,731)
Operating Expenses
10,033,127
10,420,396
10,050,614
10,388,536
10,544,981
494,367
Total
$11,252,996
$11,700,968
$11,375,928
$11,713,850
$11,834,564
$458,636
Staffing Level FTE:
22.6
23.2
23.8
23.8
22.8
( 1.0)
| ACTUAL FY 2008 |
ACTUAL FY 2009 |
ESTIMATED FY 2010 |
ESTIMATED FY 2011 |
|
| REVENUES: | ||||
| Promotion Tax | $5,667,452 | $5,726,332 | $7,340,911 | $7,897,585 |
| Gaming | 3,173,726 | 3,218,215 | 3,204,216 | 3,266,265 |
| Co-op Revolving | 534,377 | 668,591 | 500,000 | 500,000 |
| Investment Council Interest | 33,023 | 38,399 | 33,000 | 50,000 |
| Total |
$9,408,578 |
$9,651,537 |
$11,078,127 |
$11,713,850 |
| PERFORMANCE INDICATORS: | ||||
| Tourism's Impact on South Dakota: | Calendar Year | Calendar Year | Calendar Year | Calendar Year |
| Impact on Economy (Billions) | $2.42 | $2.74 | $2.96 | $3.18 |
| Visitor Spending (Millions) | $967M | $1,097.7 | $1.2 | $1.3 |
| Visitor Industry Employment | 33,720 | 36,019 | 36,739 | 37,459 |
| Tourism Programs: | Fiscal Year 2008 | Fiscal Year 2009 | Fiscal Year 2010 | Fiscal Year 2011 |
| Cooperative Advertising (Public/ | ||||
| Private Sector) Paid Partners/Campaign: | ||||
| Giant Step Magazine Advertising | 36 | 38 | 40 | 40 |
| Poster Displays | 65 | 85 | 85 | 85 |
| Group Tour Ads/Group Tour Planner Directory | 18/0 | 18/169 | 18/0 | 18/169 |
| Spring/Fall Great Getaways Newspaper Advertising | 40/30 | 50/30 | 50/36 | 50/36 |
| Hot Deals | 87 | 110 | 125 | 125 |
| Winter Promotion Coop/Annual Conference | 2/115 | 2/110 | 2/115 | 2/110 |
| Great Events Campaigns | 5 | 5 | 4 | 4 |
| Travelsd.com Online Package Promotions | 231 | 106 | 150 | 150 |
| Publicity Campaigns/International Press | $3.8M/$2.4M | $4M/$3.9M | $4.2M/$2.4M | $4.2M/$2.4M |
| Value of Free Domestic Media Obtained via | ||||
| Press Releases, Familiarization Tours, | ||||
| Satellite Feeds, and Hostings | $674,300 | $867,138 | $900,000 | $1,000,000 |
| Familiarization Tours Hosted In-State: | ||||
| Film/Movie | 14 | 11 | 15 | 15 |
| Domestic Trade (Travel Agents, Tour Operators) | 20 | 20 | 20 | 20 |
| Information Center Counselors | 40 | 40 | 40 | 40 |
| Press | 71 | 50 | 55 | 55 |
| International Group Tour Counselors | 39 | 52 | 39 | 40 |
| Department Paid Offerings | ||||
| Calendar of Events (FREE) | 661 | 400 | 400 | 400 |
| Adventure Travel Guide (FREE) | 189 | 189 | 200 | 200 |
| Native South Dakota-Dakota,Lakota,Nakota (FREE) | 387 | 387 | 230 | 230 |
| Web Visitor Services Directory (FREE) | 5,225 | 4,845 | 4,900 | 4,900 |
| Visitors Served: | ||||
| Vacation Guide Distribution | 230,000 | 245,000 | 260,000 | 260,000 |
| Visits to Travelsd.com | 1,556,305 | 1,244,293 | 1,260,000 | 1,300,000 |
| Inquiries (Phone, Mail, Electronic) | 168,900 | 190,191 | 197,000 | 202,000 |
| Travelsmart E-mail Subscribers | 169,784 | 250,000 | 260,000 | 270,000 |
| Interstate Information Center Visits | 316,783 | 323,755 | 317,280 | 320,000 |