|
GOVERNOR'S RECOMMENDED FY 2012 BUDGET |
ACTUAL
FY 2009ACTUAL
FY 2010BUDGETED
FY 2011REQUESTED
FY 2012GOVERNOR'S RECOMMENDED
FY 2012RECOMMENDED INC/(DEC)
FY 2012
FUNDING SOURCE:
General Funds
$2,000,000
$0
$0
$0
$0
$0
Federal Funds
0
0
0
0
0
0
Other Funds
9,700,968
11,316,395
11,834,564
11,834,564
11,933,978
99,414
Total
$11,700,968
$11,316,395
$11,834,564
$11,834,564
$11,933,978
$99,414
EXPENDITURE DETAIL:
Personal Services
$1,280,572
$1,265,820
$1,289,583
$1,289,583
$1,403,396
$113,813
Operating Expenses
10,420,396
10,050,575
10,544,981
10,544,981
10,530,582
(14,399)
Total
$11,700,968
$11,316,395
$11,834,564
$11,834,564
$11,933,978
$99,414
Staffing Level FTE:
23.2
23.4
22.8
22.8
25.0
2.2
| ACTUAL FY 2009 |
ACTUAL FY 2010 |
ESTIMATED FY 2011 |
ESTIMATED FY 2012 |
|
| REVENUES: | ||||
| Promotion Tax | $5,726,332 | $7,505,828 | $8,105,261 | $8,513,102 |
| Gaming | 3,218,215 | 3,233,887 | 3,357,886 | 3,569,421 |
| Co-op Revolving | 668,591 | 469,548 | 500,000 | 500,000 |
| Investment Council Interest | 38,399 | 56,107 | 50,000 | 50,000 |
| Total |
$9,651,537 |
$11,265,370 |
$12,013,147 |
$12,632,523 |
| PERFORMANCE INDICATORS: | ||||
| Tourism's Impact on South Dakota: | Calendar Year | Calendar Year | Calendar Year | Calendar Year |
| Impact on Economy (Billions) | $2.74 | $2.42 | $2.42 | $2.48 |
| Visitor Spending | $1.0B | $967M | $970M | $991.6M |
| Visitor Industry Employment | 36,019 | 33,720 | 33,720 | 34,975 |
| Tourism Programs: | Fiscal Year 2009: | Fiscal Year 2010: | Fiscal Year 2011: | Fiscal Year 2012: |
| Cooperative Advertising (Public/ | ||||
| Private Sector) Paid Partners/Campaign: | ||||
| Giant Step Magazine Advertising | 38 | 38 | 38 | 38 |
| Poster Displays | 85 | 85 | 85 | 85 |
| Group Tour Ads/Group Tour Planner Directory | 18/169 | 18/0 | 18/149 | 18/0 |
| Spring/Fall Great Getaways Newspaper Advertising | 50/30 | 59/39 | 65/39 | 65/39 |
| Hot Deals | 110 | 125 | 125 | 125 |
| Winter Promotion Coop/Annual Conference | 2/110 | 2/115 | 2/110 | 2/110 |
| Travelsd.com Online Package Promotions | 106 | 150 | 150 | 150 |
| International Press | $3.9M | $2.1M | $2.1M | $2.1M |
| Marketing Campaigns(Challenge & Traditional) | $4.0M | $4.0M | $4.0M | $4.0M |
| Value of Free Domestic Media Obtained via | ||||
| Press Releases, Familiarization Tours, | ||||
| Satellite Feeds, and Hostings | $867,138 | $941,777 | $1,000,000 | $1,000,000 |
| Familiarization Tours Hosted In-State: | ||||
| Film/Movie | 11 | 6 | 10 | 15 |
| Domestic Trade | 20 | 38 | 40 | 45 |
| Information Center Counselors | 40 | 40 | 40 | 40 |
| Press | 50 | 61 | 69 | 74 |
| International Group Tour Counselors | 52 | 61 | 46 | 15 |
| Department Offerings: | ||||
| Calendar of Events (FREE) | 400 | 707 | 700 | 700 |
| Adventure Travel Guide (FREE) | 189 | 200 | 200 | 200 |
| Native South Dakota-Dakota,Lakota,Nakota (FREE) | 387 | 240 | 240 | 240 |
| Web Visitor Services Directory (FREE) | 4,845 | 4,900 | 4,000 | 4,000 |
| Visitors Served: | ||||
| Vacation Guide Distribution | 245,000 | 250,000 | 245,000 | 240,000 |
| Visits to Travelsd.com | 1,244,293 | 1,392,000 | 1,434,000 | 1,500,000 |
| Inquiries (Phone, Mail, Electronic) | 190,191 | 202,877 | 208,900 | 210,000 |
| Travelsmart E-mail Subscribers | 250,000 | 324,600 | 334,300 | 340,000 |