|
GOVERNOR'S RECOMMENDED FY 2012 BUDGET |
MISSION:
To promote and increase the level of tourism business and related employment by working together with businesses, other areas of government, and regional groups to market and promote the state’s natural resources, culture, attractions, history and its people as an integrated part of economic development.
ACTUAL
FY 2009ACTUAL
FY 2010BUDGETED
FY 2011REQUESTED
FY 2012GOVERNOR'S RECOMMENDED
FY 2012RECOMMENDED INC/(DEC)
FY 2012
FUNDING SOURCE:
General Funds
$2,000,000
$0
$0
$0
$0
$0
Federal Funds
0
0
0
0
0
0
Other Funds
9,700,968
11,316,395
11,834,564
11,834,564
11,834,564
0
Total
$11,700,968
$11,316,395
$11,834,564
$11,834,564
$11,834,564
$0
EXPENDITURE DETAIL:
Personal Services
$1,280,572
$1,265,820
$1,289,583
$1,289,583
$1,289,583
$0
Operating Expenses
10,420,396
10,050,575
10,544,981
10,544,981
10,544,981
0
Total
$11,700,968
$11,316,395
$11,834,564
$11,834,564
$11,834,564
$0
Staffing Level FTE:
23.2
23.4
22.8
22.8
22.8
0.0
| ACTUAL FY 2009 |
ACTUAL FY 2010 |
ESTIMATED FY 2011 |
ESTIMATED FY 2012 |
|
| REVENUES: | ||||
| Promotion Tax | $5,726,332 | $7,505,828 | $8,105,261 | $8,513,102 |
| Gaming | 3,218,215 | 3,233,887 | 3,283,135 | 3,314,978 |
| Co-op Revolving | 668,591 | 469,548 | 500,000 | 500,000 |
| Investment Council Interest | 38,399 | 56,107 | 50,000 | 50,000 |
| Total |
$9,651,537 |
$11,265,370 |
$11,938,396 |
$12,378,080 |
| PERFORMANCE INDICATORS: | ||||
| Tourism's Impact on South Dakota: | Calendar Year | Calendar Year | Calendar Year | Calendar Year |
| Impact on Economy (Billions) | $2.74 | $2.42 | $2.42 | $2.48 |
| Visitor Spending | $1.0B | $967M | $970M | $991.6M |
| Visitor Industry Employment | 36,019 | 33,720 | 33,720 | 34,975 |
| Tourism Programs: | Fiscal Year 2009: | Fiscal Year 2010: | Fiscal Year 2011: | Fiscal Year 2012: |
| Cooperative Advertising (Public/ | ||||
| Private Sector) Paid Partners/Campaign: | ||||
| Giant Step Magazine Advertising | 38 | 38 | 38 | 38 |
| Poster Displays | 85 | 85 | 85 | 85 |
| Group Tour Ads/Group Tour Planner Directory | 18/169 | 18/0 | 18/149 | 18/0 |
| Spring/Fall Great Getaways Newspaper Advertising | 50/30 | 59/39 | 65/39 | 65/39 |
| Hot Deals | 110 | 125 | 125 | 125 |
| Winter Promotion Coop/Annual Conference | 2/110 | 2/115 | 2/110 | 2/110 |
| Travelsd.com Online Package Promotions | 106 | 150 | 150 | 150 |
| International Press | $3.9M | $2.1M | $2.1M | $2.1M |
| Marketing Campaigns | $4.0M | $4.0M | $4.0M | $4.0M |
| Value of Free Domestic Media Obtained via | ||||
| Press Releases, Familiarization Tours, | ||||
| Satellite Feeds, and Hostings | $867,138 | $941,777 | $1,000,000 | $1,000,000 |
| Familiarization Tours Hosted In-State: | ||||
| Film/Movie | 11 | 6 | 10 | 15 |
| Domestic Trade | 20 | 38 | 40 | 45 |
| Information Center Counselors | 40 | 40 | 40 | 40 |
| Press | 50 | 61 | 69 | 74 |
| International Group Tour Counselors | 52 | 61 | 46 | 15 |
| Department Offerings: | ||||
| Calendar of Events (FREE) | 400 | 707 | 700 | 700 |
| Adventure Travel Guide (FREE) | 189 | 200 | 200 | 200 |
| Native South Dakota-Dakota,Lakota,Nakota (FREE) | 387 | 240 | 240 | 240 |
| Web Visitor Services Directory (FREE) | 4,845 | 4,900 | 4,000 | 4,000 |
| Visitors Served: | ||||
| Vacation Guide Distribution | 245,000 | 250,000 | 245,000 | 240,000 |
| Visits to Travelsd.com | 1,244,293 | 1,392,000 | 1,434,000 | 1,500,000 |
| Inquiries (Phone, Mail, Electronic) | 190,191 | 202,877 | 208,900 | 210,000 |
| Travelsmart E-mail Subscribers | 250,000 | 324,600 | 334,300 | 340,000 |
| Interstate Information Center Visits | 323,755 | 273,730 | 281,900 | 290,000 |